Professional Experience

Leading global website strategy and demand generation initiatives for a premier SaaS platform.

• Increased MQLs by 40% through integrated multi-channel demand campaigns.
• Achieved a 35% lift in website conversion rates via structured CRO and experimentation.
• Reduced Cost Per Lead (CPL) by 25% through optimization of paid search and social channels.
• Drove 40% YoY organic traffic growth through advanced SEO strategies.
• Improved engagement by 30% by implementing specialized ABM web experiences.
• Led a 25% reduction in bounce rate through UX and performance optimization.

Strategized and led the customer experience and design vision for a global digital marketplace.

• Boosted customer acquisition by 50% through optimized digital growth strategies.
• Built scalable UX frameworks for complex gaming and marketplace ecosystems.
• Enhanced user retention through data-driven design interventions.

Focused on rapid growth and digital footprint expansion for an event-tech leader.

• Reduced website bounce rate by 20% through page speed and UX audits.
• Scaled SEO implementation and campaign landing page performance.

• Managed a cross-functional team of 10+ designers and 4 SEO specialists.
• Improved global digital engagement metrics by 30%.